"When I was brainstorming names for this brand, I reflected on the times I felt misunderstood by those who barely knew me. They crafted their own narratives about me—based on nothing more than my quiet demeanor and my sense of style. A combination they couldn’t quite grasp. I didn’t seek their understanding; instead, I let their assumptions fuel me. I turned those stories, those judgments, into something powerful. From that, Proper Shade was born—transforming negativity into strength and success."-Tasha Marie, Founder of Proper Shade.